Who we are and what we do

We are an inventive full-service agency that specializes in modernizing brands. Our approach encourages deeper, more personal brand connections.

We believe modern brands are:

Modern brands are guided by empathy, understanding people’s wants and needs.

Modern brands seek to play a valuable role in the world.

Modern brands create experiences that are shared and content that creates conversation.

Modern brands don’t just buy attention, they solve real problems.

Perfection is being eclipsed by momentum as modern brands drive success through rapid iteration.

Capabilities

  • Brand Strategy
  • Advertising
  • Design
  • Digital
  • Web Development
  • Social
  • Mobile
  • Public Relations
  • Media Planning & Buying
  • Analytics
  • Google Partner

Exponent Partnership

Exponent delivers a bold, modern approach to public relations — one that infuses creativity and leverages the power of digital and social media to create believers in a brand.

Learn more about Exponent

Client Experience

Caribou CoffeeCenexCHSDupontExplore Minnesota TourismFarm CreditGeneral MillsIndian MotorcycleJC PennyKozyshackLand O LakesMedtronicMountain Hard WearNovartisOld NavyPurinaRBFFRed Wing ShoesRegencySchwinnWinfield

Senior Leadership Team

Chief Executive Officer

Christine Fruechte

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Christine Fruechte

Since arriving in 2004, Christine has brought Colle+McVoy into the future by leading its transformation to achieve nine consecutive years of growth — not just for the agency, but for our clients, who are attaining record-setting results. Christine is a sought-after national speaker and resource for national media, including Ad Age, Bloomberg, NPR, The Wall Street Journal, the New York Times and The Huffington Post. Under Christine’s leadership, the agency has received numerous Effies and other coveted awards and was named a Best Place to Work for the past three years by Outside magazine and the Star Tribune. Industry leader, nationally recognized visionary and daughter of a psychic entertainer (seriously), Christine knows the best way to predict the future is to create it.

Chief Creative Officer

Mike Caguin

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Mike Caguin Chief Creative Officer

Mike likes to say the secret of his success is that he surrounds himself with a diverse group of creative, driven thinkers and craftspeople—no matter which side of the creative/account or advertising/PR divides they sit on. And, that’s true. But, by the time he completed his 10th (and counting) marathon (and an Ironman triathlon), it became clear there’s a fair amount of personal drive and talent at work, as well. Before coming to Colle+McVoy as our fearless creative leader, Mike worked at agencies that include TBWA\Chiat\Day and Butler, Shine, Stern & Partners on brands including Allianz Life, BMW MINI, the Detroit Pistons, Infiniti, Inter-Continental Hotels, Minnesota Wild, Nissan and Sun Microsystems. Under his leadership, Colle+McVoy has been recognized in some of the industry’s most revered award shows, including Cannes Lions, The One Show, the Webby Awards, the Effies and has been named a Midsize Agency of the Year finalist by the O'Toole Awards.

Chief Operating Officer

Phil Johnson

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Phil Johnson

Innovation, strategic thinking and top-notch execution are Phil’s secrets for ensuring our clients’ success. During his more than 25 year tenure, Phil has supervised the marketing mobilization of Land O’Lakes, Farm Credit, CNH (Case/New Holland) and Time Warner Cable, among others. Phil was also named Marketer of the Year by the National Agri-Marketing Association (NAMA), its most prestigious honor. He is a nationally recognized leader in the Boy Scouts of America and had been inducted into the University of Nebraska Advertising Hall of Fame.

Chief Financial Officer

Lisa Miller

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Lisa Miller

From the day-to-day details to the big picture stuff—like ensuring our employees enjoy a productive, financially rewarding workplace and our clients work with an efficient finance process—if it has to do with finances or infrastructure, Lisa is on it. Since joining Colle+McVoy in 2000, she has designed and maintained the sophisticated financial reporting and planning systems that enhance our entrepreneurial and creative spirit. Her leadership has helped transform Colle+McVoy into a nationally recognized agency that continues to grow. When not working, she’s probably rollerblading, gardening or cheering madly at a sporting event.

President

Jim Silburn

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Jim Silburn

Jim’s goal, when he gets off the elevator every morning, is to harness all of the opportunities available to our clients. For more than 20 years, Jim has created brand value for iconic companies, including Harley-Davidson Motorcycles, US Bank, Purina Dog Chow and Puppy Chow, Coca-Cola, and Rolling Stone. As president, he oversees account management, strategy, digital, analytics, and media, while helping to advance our vision and refine our offering to modernize brands across disciplines. In real life, he and his wife are busy raising (and corralling) their beautiful children. All five of them.

Managing Director

Tom Lindell

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Tom Lindell

Under Tom’s leadership, Exponent PR, Colle+McVoy’s public relations partner, has earned national accolades for mobilizing influential audiences and building lasting connections through belief in brands. Exponent was recently named 2014 Agency of the Year Finalist by PR Week and The Holmes Group for its modern approach to create believers. Tom has a 20-year track record has helped high-profile brands such as Nestlé Purina, Caribou Coffee, Maytag Appliances, Novartis, General Mills, Johnson&Johnson, Medtronic and Duluth Trading Company. Tom is a member of the Minnesota Zoo Foundation Board of Trustees and a certified Special Olympics Minnesota coach.

Director of Account Management

Joe Bock

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It’s hard for anyone to fill Joe Bock’s size 15 shoes, thanks to his keen business sense and understanding of client needs. And to think these skills were honed at a young age, beginning with an early morning paper route he ran for six years. As director of account management, Joe provides leadership for the account management department while building enduring client relationships and championing creative ideas that transform brands. With 20 years of global marketing communications experience, Joe has led teams that delivered strategic, creative and holistic solutions for brands at agencies including McCann Erickson, TBWA\Chiat\Day and J. Walter Thompson. His client experience includes brands such as Coffee-mate, Nescafe, Nesquik, Sara Lee brands, Pioneer Electronics, Shell, Nabisco, Oscar Mayer and Motorola.

Director of Insight

Katie Anderson

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Katie is a brand strategist with cross-discipline, cross-Atlantic advertising and marketing experience. As director of insight, Katie leads the strategy team in shaping creative that transforms business problems into human solutions. For almost 20 years, Katie has played a key role in strategy development for brands, such as Betty Crocker, Pantene, Caribou Coffee, Healthy Choice, Famous Footwear, Kmart, Land O'Lakes, Nature Valley, Olay, and Purina Animal Nutrition. When she’s not changing the game for the brands she champions, you'll likely find her with her family at a local park, lake or museum.

Media Director

Nicole Pomerleau

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Nicole Pomerleau

Nicole is a pop culture junkie who can’t decide whether she picked media or media picked her. Nicole is responsible for all media planning and buying, as well as guiding emerging media strategies. Her passion for ideas has taken her to agencies in Minneapolis, San Francisco and London. Drawing on using her experience working with blue chip brands like Bravo, Escada, Microsoft, Lacoste and Levi Strauss & Co., Nicole has transformed the media department at Colle+McVoy. With her team, she has contributed to campaigns that have achieved success for clients such as Indian Motorcycle, Pedal Minnesota and WinField. She recently accepted two highly coveted awards on behalf of the agency, the O’Toole Award for Media Excellence and the MediaPost Creative Media Award, and she was named a winner in the Minneapolis/St. Paul Business Journal’s annual Women In Business Awards.

Executive Creative Director

Eric Husband

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Eric Husband

Eric began his career on the account side of the advertising world. But we are thankful he quickly discovered the creative side of the hallway, where his true talents lie. Eric leads creative on numerous accounts at Colle+McVoy and has worked with brands including Nestlé Purina, the Medtronic Foundation, Explore Minnesota Tourism, Target and BMW MINI. Eric has spent time at several agencies and joined us most recently from Butler, Shine, Stern & Partners. His work has been featured as ESPN's Play of the Day, been enthusiastically discussed on Late Night with Jimmy Fallon, and has earned recognition from The One Show, the Effies, the Webby Awards, the Obies and Adweek.

Design Director

Ed Bennett

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Ed Bennett

Ed transformed the design division at Colle+McVoy into one of the most prominent in the country by living by two simple rules: never run out of ideas and have an amazing smile. Ed doesn’t believe in having a specific design style, rather, he thinks a brand's style should lead to its own unique look and feel. This design philosophy has helped modernize brands, allowing them to recapture their essence. He has an incredible breadth and depth of design expertise stemming from his experience with brands including Nikon, ESPN, Jim Beam, Red Wing Shoes, Field & Stream, Lee Jeans, Johnson & Johnson and, Caribou Coffee. And he has a talented stable of designers working with him. Together, they have received national and international recognition for their work, including awards from D&AD, AIGA, The One Show and Communication Arts.

Director of Digital Strategy & Analytics

Tim Letscher

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Tim Letscher

“As the digital world has exploded to include basically all waking moments in a person's life, it's no longer a question of online or offline, but awake or asleep,” Tim says. At Colle+McVoy, he oversees all programs that guide client interactions online and across the broader digital ecosystem. As an ad agency executive and entrepreneur, Letscher has more than 20 years of experience developing brand identities and innovative online environments for small businesses and Fortune 500 clients. Tim is also a proud dad to two beautiful girls who seem to spend more time in the pool than on dry land.

Culture

Our Space

SPACE

The Wyman building was once home to a textile company that relied on towering windows to showcase their products in natural light. One hundred years later, those windows light up our wide-open space. A space that encourages collaboration and fresh thinking. And for some fresh air, the rooftop is a favorite spot for lunch, yoga and endless “just another day at the office” photo opps.

Partner

PARTNERSHIP

We believe ideas can come from anywhere. That’s why you’ll see magnetic walls all over the agency, so we have plenty of places for people to collaborate and create work that makes a difference.

Our People

PEOPLE

We are a growing team of 250+ people who bring talent from all walks of life. On any given day, you’ll converse with painters, cyclists, fashion deconstructers, poets, fishermen, and a dog or two. You may even meet a tutter. (Look it up.) Our collective enthusiasm, passion and curiosity for life are only part of what makes this one of the best places to work.