Who we are and what we do

We are an inventive full-service agency that specializes in modernizing brands. Our approach encourages deeper, more personal brand connections.

We believe modern brands are:

Modern brands are guided by empathy, understanding people’s wants and needs.

Modern brands seek to play a valuable role in the world.

Modern brands create experiences that are shared and content that creates conversation.

Modern brands don’t just buy attention, they solve real problems.

Perfection is being eclipsed by momentum as modern brands drive success through rapid iteration.

Modern brands demonstrate their commitment to being good stewards of resources.


  • Brand Strategy
  • Advertising
  • Design
  • Digital
  • Web Development
  • Social
  • Mobile
  • Public Relations
  • Media Planning & Buying
  • Analytics
  • Google Partner

Exponent and 10 Thousand Design Partnerships

Exponent delivers a bold, modern approach to public relations — one that infuses creativity and leverages the power of digital and social media to create believers in a brand.

Learn more about Exponent

10 Thousand Design is an award-winning team that believes in delivering unexpected solutions through design alchemy. It’s a unique approach that connects people and ideas, leading to exceptionally smart, simple work.

Learn more about 10 Thousand Design

Client Experience

Caribou CoffeeCenexCHSDupontExplore Minnesota TourismFarm CreditGeneral MillsIndian MotorcycleJC PennyKozyshackLand O LakesMedtronicMountain Hard WearNovartisOld NavyPurinaRBFFRed Wing ShoesRegencySchwinnWinfield

Senior Leadership Team

Chief Executive Officer

Christine Fruechte

Christine Fruechte

Since arriving in 2004, Christine has brought Colle+McVoy into the future by leading its transformation to achieve more than 10 consecutive years of growth — not just for the agency, but for our clients, who are attaining record-setting results. Christine is a sought-after national speaker and resource for national media, including Ad Age, Bloomberg, NPR, The Wall Street Journal, the New York Times and The Huffington Post. Under Christine’s leadership, the agency has received numerous Effies and other coveted awards and was named a Best Place to Work for the past four years by Outside magazine and the Star Tribune. Industry leader, nationally recognized visionary and daughter of a psychic entertainer (seriously), Christine knows the best way to predict the future is to create it.

Chief Creative Officer

Mike Caguin

Mike Caguin Chief Creative Officer

Mike likes to say the secret of his success is that he surrounds himself with a diverse group of creative, driven thinkers and craftspeople—no matter which side of the creative/account or advertising/PR divides they sit on. And, that’s true. But, by the time he completed his 10th (and counting) marathon (and an Ironman triathlon), it became clear there’s a fair amount of personal drive and talent at work, as well. Before coming to Colle+McVoy as our fearless creative leader, Mike worked at agencies that include TBWA\Chiat\Day and Butler, Shine, Stern & Partners on brands including Allianz Life, BMW MINI, the Detroit Pistons, Infiniti, Inter-Continental Hotels, Minnesota Wild, Nissan and Sun Microsystems. Under his leadership, Colle+McVoy has been recognized in some of the industry’s most revered award shows, including Cannes Lions, The One Show, the Webby Awards, the Effies and has been named a Midsize Agency of the Year finalist by the O'Toole Awards.

Chief Operating Officer

Phil Johnson

Phil Johnson

Innovation, strategic thinking and top-notch execution are Phil’s secrets for ensuring our clients’ success. During his more than 25 year tenure, Phil has supervised the marketing mobilization of Land O’Lakes, Farm Credit, CNH (Case/New Holland) and Time Warner Cable, among others. Phil was also named Marketer of the Year by the National Agri-Marketing Association (NAMA), its most prestigious honor. He is a nationally recognized leader in the Boy Scouts of America and had been inducted into the University of Nebraska Advertising Hall of Fame.

Chief Financial Officer

Lisa Miller

Lisa Miller

From the day-to-day details to the big picture stuff—like ensuring our employees enjoy a productive, financially rewarding workplace and our clients work with an efficient finance process—if it has to do with finances or infrastructure, Lisa is on it. Since joining Colle+McVoy in 2000, she has designed and maintained the sophisticated financial reporting and planning systems that enhance our entrepreneurial and creative spirit. Her leadership has helped transform Colle+McVoy into a nationally recognized agency that continues to grow. When not working, she’s probably rollerblading, gardening or cheering madly at a sporting event.

Executive Creative Director

Laura Fegley

Laura Fegley Portrait

Laura is known as a dynamic creative and internationally recognized for bringing new life to brands. Her inspirational leadership approach, along with her ability to nurture and push talent forward, has made her a trusted partner to some of the greatest creative teams in the industry.

Hailing from New York, Laura has worked with some of most creative agencies in the world. While at BBH, she oversaw the global Vaseline business and various brands under the Newell-Rubbermaid account, including Graco and Calphalon, as well as The Guardian in North America. Before BBH, she held creative director roles at JWT, and Cliff Freeman and Partners, working on Stouffers, Toll House, DSW, TBS and Fox Sports. As a freelance creative at CP+B, Chiat LA, Kirshenbaum Bond, Euro, JWT, Publicis, DDB, Mother, Sapient Nitro, FCB, and Ogilvy, she nurtured an eclectic creative background in numerous categories with top brass brands including BMW, Ford, Nissan, Absolut, Heineken, Kahlua, Pampers and Huggies. She has been recognized by nearly every major award show and was named one of “The Most Creative Women in Advertising” by Business Insider.

Executive Director of Media

Steve Knapp


Steve is a proven leader, integrated activator and collaborative team builder with a pulse on evolving media; a thirst for innovation; and a strong belief in the integration of media, insights, analytics, creative, public relations and social media. As executive director of media, Steve leads media intelligence and engagement activities across paid/owned/earned channels encompassing strategy, investment and performance.

For more than 20 years, Steve has held media and marketing strategy leadership positions at select agencies working on some of the world’s most admired brands, including Subaru, Nike, General Mills, H&R Block, Harley Davidson, Jack Link’s, Kimberly Clark and Northwestern Mutual. His expertise spans all media, with extensive digital experience in mobile, social, video, native and programmatic solutions. He has won multiple Effie Awards, Adweek’s Media Plan of the Year and MediaPost’s Creative Media Award.


Executive Director of Brand Experience

John Doyle


John thrives on helping brands make the most sense of today’s complex world, and use that understanding to develop an advantage over the competition. As executive director of brand experience, John is responsible for the development and creation of cohesive brand experiences across marketing disciplines. He also invents and reinvents new mediums to drive business growth for our clients.

John hails from Chicago where he led strategy, digital, social, media, experiential and content creation teams at several noted agencies. He has more than 15 years of multi-channel experience working with many admired brands, including American Airlines, Bank of America, Best Buy, Coca-Cola, Edward Jones, Hilton Worldwide, Ingersoll Rand, Kellogg’s, Kohler, Porsche, Quaker, Samsung and Under Armour, among others. His work has been recognized by the Effie Awards, Communication Arts, FWA, the OMMA Awards and the Webby Awards. Following his college years, John spent time in Colorado where he was a screenwriter/ski bum. While he didn’t land that movie deal, he did find something much, much better: his wife, Emily. 

Managing Director, Exponent PR

Tom Lindell

Tom Lindell

Under Tom’s leadership, Exponent PR, Colle+McVoy’s public relations partner, has earned national accolades for mobilizing influential audiences and building lasting connections through belief in brands. Exponent was recently named 2014 Agency of the Year Finalist by PR Week and The Holmes Group for its modern approach to create believers. Tom has a 20-year track record has helped high-profile brands such as Nestlé Purina, Caribou Coffee, Maytag Appliances, Novartis, General Mills, Johnson&Johnson, Medtronic and Duluth Trading Company. Tom is a member of the Minnesota Zoo Foundation Board of Trustees and a certified Special Olympics Minnesota coach.

Managing Director of Business Development

Lorenz Esguerra


Lorenz has a passion for finding and developing unique connections between people. He’s a master at telling the agency’s story, and an expert at making sure the search for an agency is a seamless process for potential clients. As managing director of business development, he leads the agency’s business development and marketing activities.

With more than 20 years of experience in the advertising and marketing industry, Lorenz has held strategic leadership positions at Mattel, Procter & Gamble and Bain & Co. specializing in successful business development and customer experience. He also has focused experience in digital marketing and most recently managed the marketing function and high-growth new business opportunities for Modern Climate. Prior to this, he held managing director positions at numerous companies. His marketing experience includes work with many well-known brands like Jamba Juice, FrontPoint Security, the Mosaic Company, Firestone, Comcast and Disney.

Executive Director of Insight

Katie Anderson


Katie is a brand strategist with cross-discipline, cross-Atlantic advertising and marketing experience. As executive director of insight, Katie leads the strategy team in shaping creative that transforms business problems into human solutions. For almost 20 years, Katie has played a key role in strategy development for brands, such as Betty Crocker, Pantene, Caribou Coffee, Healthy Choice, Famous Footwear, Kmart, Land O'Lakes, Nature Valley, Olay, and Purina Animal Nutrition. When she’s not changing the game for the brands she champions, you'll likely find her with her family at a local park, lake or museum.

Executive Design Director

Ed Bennett

Ed Bennett

Ed transformed the design division at Colle+McVoy into one of the most prominent in the country by living by two simple rules: never run out of ideas and have an amazing smile. Ed doesn’t believe in having a specific design style, rather, he thinks a brand's style should lead to its own unique look and feel. This design philosophy has helped modernize brands, allowing them to recapture their essence. He has an incredible breadth and depth of design expertise stemming from his experience with brands including Nikon, ESPN, Jim Beam, Red Wing Shoes, Field & Stream, Lee Jeans, Johnson & Johnson and, Caribou Coffee. And he has a talented stable of designers working with him. Together, they have received national and international recognition for their work, including awards from D&AD, AIGA, The One Show and Communication Arts.


Our Space


The Wyman building was once home to a textile company that relied on towering windows to showcase their products in natural light. One hundred years later, those windows light up our wide-open space. A space that encourages collaboration and fresh thinking. And for some fresh air, the rooftop is a favorite spot for lunch, yoga and endless “just another day at the office” photo opps.



We believe ideas can come from anywhere. That’s why you’ll see magnetic walls all over the agency, so we have plenty of places for people to collaborate and create work that makes a difference.

Our People


We are a growing team of 240 people who bring talent from all walks of life. On any given day, you’ll converse with painters, cyclists, fashion deconstructers, poets, fishermen, and a dog or two. You may even meet a tutter. (Look it up.) Our collective enthusiasm, passion and curiosity for life are only part of what makes this one of the best places to work.