Style that Sticks™
Command™ Brand invented damage-free hanging. But as competitors and cheap dupes started flooding the market, they risked being seen as just another hook on the wall. To drive relevance with a new generation, the brand needed to evolve. So we asked: what if Command wasn’t just something you use, but how you express yourself? And with this, we unlocked a totally new platform for the company.
- Brand Strategy
- Broadcast
- Influencer
- Paid Media
- Global Integrated Campaign
INSPIRATION THAT SPREADS
We built a new global campaign around a cultural truth: creativity is contagious. It influences, spreads and inspires. Our ads flipped Command from a hanging solution to a style movement—one that spans seasons, occasions and audiences.
The campaign rolled out across TV, YouTube, social, Netflix pause ads and more.
Halloween
We gave Gen Z’s favorite decorating holiday a bold, colorful refresh—showing how Command powers creativity that sticks long after the cobwebs come down.
Holidays
From ornaments to ambiance, we showcased how festive design, powered by Command, spreads joy and inspiration from home to home.
The campaign will continue to roll out through summer 2026—stay tuned!
Do. no harm.
A Tim Gunn partnership helped highlight Command Strips’ ease of use and versatility to inspire consumers to make their mark without leaving one. Tim served as the North American voice of the campaign, while influential designers represented the brand globally.
A series of Timspirations and Tim’s how-to content inspired followers dream-scrolling on social.
Command
Command
Command
3m Command
3m Command
3m Command
3m Command
3M Command Strips
3M Command Strips
3M Command Strips
3M Command Strips
20%
Increase in Retail Sales
$2M+
In Savings Via Media Negotiations
Countless
Rooms Redesigned and Revitalized