Discovering new creative peaks to make the last real mountain town the most sustainable travel destination in the world.
Stay Wild
Stay Wild invites people to stay in this wild place, but to do so with respect so the wonder of Jackson Hole never fades.
- Brand Strategy
- Branding & Identity
- Social Media
- Out of Home
Tag Responsibly
Instagram location tags were attracting excess traffic to nature areas, doing harm to the environment. So we asked residents and visitors to help Keep Jackson Hole Wild through a clever Instagram hack.
- Social Media
217M+
Earned Impressions
VRNoculars
We put 360-video inside old-fashioned binoculars so people could experience Jackson Hole from afar.
- Experiential
- Virtual Reality
- Emerging Technology
2M+
Impressions Generated Monthly
14,000
Video Views
— Kate Sollitt, Travel & Tourism Board Executive Director
Tread on the Trail
We needed to tell people to stay on the trails but more signage only impedes the natural beauty. So we created hiking boots that left behind a subtle footprint with a strong message.
- Out of Home
- Experiential
- Earned Media
17.5M+
Impressions
1,500
Steps and Counting
Leave It As It Is
We had Teddy Roosevelts great-great-grandson read his famous conservation speech proving that a presidents cry for help in 1903 is just as relevant today.
- Social Media
- Content Creation
- Film
19.8M+
Video Views
83%
Video Completion Rate
Leave Hibernation to the Animals
For some, winter means hibernating. But for those who flock to Jackson Hole, winter brings adventures of a lifetime. Our nature-documentary parodies capture the spirit of this rare breed.
- Content Creation
- Film
20M+
Video Views
72%
Video Completion Rate