Refreshing the world's "Friendliest Beer" brand to break through in an increasingly crowded cooler.
Helping an icon reinvent itself
Grain Belt has long been a Minnesota staple. With an updated look and feel, it was newly crafted for the modern era while maintaining its long-established friendliness.
1 2 3 4 5
1 2 3 4
The Valentine's Day "Dualpour" activation highlighted Grain Belt's new approach to fun, content-filled campaigns while maintaining the brand's sense of humor.
1 2 3
Fantasy Football Fun
Promotions played off truths and played up the fun, like creating a Fantasy Football game played entirely with our beer and packaging.
1 2 3