Refreshing the world’s friendliest beer brand to break through in an increasingly crowded cooler.

Helping an icon reinvent itself

Grain Belt has long been a Minnesota staple. With an updated look and feel, the iconic beer brand was newly crafted for the modern era while maintaining its long-established friendliness.

  • GB Poster Wall
  • Grain Belt Case Study 04 High Res
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  • DSC 3308 GB OOH Hello rt1 LR
  • DSC 3286 GB OOH Nordeast rt2 LR
  • DSC 3828 GB OOH Friendly rt2 LR
  • DSC 3368 GB OOH Be Nice rt1 LR
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DualPour

The Valentine’s Day DualPour activation highlighted Grain Belt’s new approach to fun, content-filled campaigns while maintaining the brand’s sense of humor.

14 2up LD Bottles 665x355
  • GB LD 12 PK 1330x710 details
  • LOCKDAM Six Pack Back DSC 4651 rt2 LR
  • LOCKDAM S Ix Pack Front DSC 4636 rt2 LR
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Billboard 1330x710
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Fantasy Football fun

Promotions played off truths while playing up the fun, like creating a Fantasy Football game played entirely with our beer and packaging.

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  • Pack
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Grain Belt Football Case Study V03 09