Relaunching a legendary motorcycle brand to reclaim its rightful place as the most iconic bike in history.

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Reviving an iconic brand

Breathing new life into the storied history of Indian Motorcycle helped restore the brand’s legitimacy at every touchpoint while racing out from the shadow of Harley-Davidson.

  • Branding & Identity
  • Print
  • Experiential
  • Creative Campaign
Media attention was earned by picking a fight with Harley-Davidson.
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Disrupting the status quo: Teaser ads announced the return of choice to the category and championed the idea of proudly standing apart from the pack.
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Bike Week

Move over, Shark Week. Bike Week just rumbled into town with the help of American Pickers host and die-hard Indian fan Mike Wolfe.

  • Experiential
  • Earned Media
  • Film

Pop-up experiences at Sturgis and Daytona Bike Week allowed riders to experience the newest Indian models.

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An in-depth look at bikes and accessories provided a tactile way for riders to obsess over their next bike at a dealer.

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18M+

Impressions

600%

Increase in New Model Sales

See all work