Relaunching a legendary motorcycle brand to reclaim its rightful place as the most iconic bike in history.
Reviving an iconic brand
Breathing new life into the storied history of Indian Motorcycle helped restore the brand’s legitimacy at every touchpoint while racing out from the shadow of Harley-Davidson.
- Branding & Identity
- Creative Campaign
Move over, Shark Week. Bike Week just rumbled into town with the help of American Pickers host and die-hard Indian fan Mike Wolfe.
- Earned Media
Pop-up experiences at Sturgis and Daytona Bike Week allowed riders to experience the newest Indian models.
An in-depth look at bikes and accessories provided a tactile way for riders to obsess over their next bike at a dealer.
Increase in New Model Sales