Relaunching a legendary motorcycle brand to reclaim its rightful place as the most iconic bike in history.
![CM Indian 1](https://cmweb.imgix.net/Indian-Motorcycles/CM-Indian-1.jpg?ar=5%3A3&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1694645038&w=1024)
Reviving an iconic brand
Breathing new life into the storied history of Indian Motorcycle helped restore the brand’s legitimacy at every touchpoint while racing out from the shadow of Harley-Davidson.
- Branding & Identity
- Experiential
- Creative Campaign
![CM Indian 13 5](https://cmweb.imgix.net/Indian-Motorcycles/CM-Indian-13.5.jpg?ar=5%3A3&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1695327979&w=1024)
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![](https://cmweb.imgix.net/Indian-Motorcycles/CM-Indian-14.jpg?ar=1%3A1&auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=600&ixlib=php-3.1.0&v=1695228506&w=600)
![](https://cmweb.imgix.net/Indian-Motorcycles/CM-Indian-19.jpg?ar=1%3A1&auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=600&ixlib=php-3.1.0&v=1695328032&w=600)
![](https://cmweb.imgix.net/Indian-Motorcycles/CM-Indian-15.jpg?ar=1%3A1&auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=600&ixlib=php-3.1.0&v=1695228507&w=600)
![CM Indian 5](https://cmweb.imgix.net/Indian-Motorcycles/CM-Indian-5.jpg?ar=5%3A3&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1694645040&w=1024)
![CM Indian 13 3](https://cmweb.imgix.net/Indian-Motorcycles/CM-Indian-13.3.jpg?ar=5%3A3&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1695229429&w=1024)
![CM Indian 13 2](https://cmweb.imgix.net/Indian-Motorcycles/CM-Indian-13.2.jpg?ar=5%3A3&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1695229428&w=1024)
Bike Week
Move over, Shark Week. Bike Week just rumbled into town with the help of American Pickers host and die-hard Indian fan Mike Wolfe.
- Experiential
- Earned Media
- Film
Pop-up experiences at Sturgis and Daytona Bike Week allowed riders to experience the newest Indian models.
![](https://cmweb.imgix.net/Indian-Motorcycles/CM-Indian-16.jpg?ar=1%3A1&auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=600&ixlib=php-3.1.0&v=1695228509&w=600)
![](https://cmweb.imgix.net/Indian-Motorcycles/CM-Indian-17.jpg?ar=1%3A1&auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=600&ixlib=php-3.1.0&v=1695228510&w=600)
![](https://cmweb.imgix.net/Indian-Motorcycles/CM-Indian-18.jpg?ar=1%3A1&auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=600&ixlib=php-3.1.0&v=1695228758&w=600)
![CM Indian 13 1](https://cmweb.imgix.net/Indian-Motorcycles/CM-Indian-13.1.jpg?ar=5%3A3&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1695229427&w=1024)
![CM Indian 4](https://cmweb.imgix.net/Indian-Motorcycles/CM-Indian-4_2023-09-20-164838_crrn.jpg?ar=5%3A3&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1695228518&w=1024)
![CM Indian 6](https://cmweb.imgix.net/Indian-Motorcycles/CM-Indian-6_2023-09-20-164839_zpkj.jpg?ar=5%3A3&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1695228519&w=1024)
An in-depth look at bikes and accessories provided a tactile way for riders to obsess over their next bike at a dealer.
![CM Indian 11](https://cmweb.imgix.net/Indian-Motorcycles/CM-Indian-11.jpg?ar=5%3A3&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1695228502&w=1024)
![CM Indian 12](https://cmweb.imgix.net/Indian-Motorcycles/CM-Indian-12.jpg?ar=5%3A3&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1695228504&w=1024)
![CM Indian 13](https://cmweb.imgix.net/Indian-Motorcycles/CM-Indian-13.jpg?ar=5%3A3&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1695228505&w=1024)
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18M+
Impressions
600%
Increase in New Model Sales