Pumping up play for kids and adults

Play enhances creativity, makes us smarter and brings families together. And when Target becomes the place with more possibilities for play, we can bring more joy to their lives. We partnered with Target to build immersive, larger-than-life moments for kids and parents to play together.

Retail experience design brings technology to life

When it comes to tech and electronics, Target had an opportunity to show guests how technology fits into their lives with style and ease. We helped bring a new vision to life for the entire category. Through experience design, messaging and creative expression, we inspired and educated guests, showing products in life context and curating recommendations to help them shop smart.

Inspiring guests throughout the year

We partnered with Target creative and store designers to make the seasons pop with eye-catching displays and cart-stopping retail experience design. Bonus: We helped Target activate a modular creative system that evolves throughout seasonal campaigns to save on production costs and make it easier for store staff to create displays.

Elevating the Target store design, one category at a time

We designed physical and digital experiences geared to make shopping fast, fun and totally inspired. From sporting goods to toys to licensed products, we created distinct engagement moments within each category, while tying them together for a holistic Target store experience.

When it comes to electronics, Target guests aren’t techies, but they do want to be inspired by the joy tech brings to their lives. Partnering with Target creative and store design teams, we helped create a more human-centered experience in electronics, showing guests how easy it is to integrate technology into everyday life and providing confidence they’re making the right purchase.

Anchoring the space

Target wanted to elevate the electronics experience and make it a regular destination for guests to shop. By opening up the floorplan and bringing premium brands to the forefront, the newly transformed space anchors the whole department and draws people in from across the store.

Helping guests see themselves in a smart home

For the growing smart home category, we helped create a dimensional store experience to highlight how these products fit into people’s lives. We art-directed CG imagery that shows products in specific use-case scenarios, inspiring guests and demonstrating how easy it is to make their homes smarter and more connected.

Storewide signage highlighted by friendly illustrations shifted the narrative from the expected “pardon our dust” to “change is beautiful.”

To invite guests back to their newly remodeled Target, we created a full panorama video that was featured in social to build excitement and provide a sneak peek.

Once each remodel was complete, we shared the news loudly and proudly, welcoming guests back to their happy place.

At the grand reopening of the Minneapolis flagship store, we covered the entrance with 16,000 balloons to celebrate the thousands of square feet of shopping bliss.

For the flagship reopening, downtown street traffic got a taste of the action with free coffee and donuts and an invitation to join the party.