Reinvigorating a 100-year-old chicken brand to reclaim its position as the ruler of the roost.

perduechicken

perduechicken

perduechicken

perduechicken
A social playbook with an evolved tone of voice and a bold look and feel made the chicken look just as good as it tastes.

A steady stream of content, social and always-on creative brought the brand to life across multiple platforms.
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Social
A refreshed approach to social content strategy and creation delivered tastier, more fun mealtime moments to feeds everywhere.