Reinvigorating a 100-year-old chicken brand to reclaim their position as the rulers of the roost.

Deserve Campaign

Parents love their kids, but don’t always like them. And they know at the end of the day, they still have to feed ‘em… and care that they eat well. This brand campaign highlights the hilariously awful things kids do every day, with Chris and Ryan Perdue showing up to recognize mom for the amazing meal she made, despite it all.

  • Social Media
  • Creative Campaign
  • Brand Platform
  • Broadcast

Where honesty, comedy, naughty kids and chicken live in harmony.

Perdue Social Profile

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Perdue Social Profile

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Perdue Social Profile

perduechicken

Perdue Social Profile

perduechicken

No Antibiotics Ever

As news broke that Perdue’s main competitor was going back to feeding their chickens antibiotics to combat health issues, Perdue had to act fast to reinforce their commitment to using no antibiotics ever. Broadcast explored the absurdity of using antibiotics, while print and social conveyed their earnest family commitment and the importance of reading labels.

  • Social Media
  • Print
  • Creative Campaign
  • Brand Platform
  • Broadcast

Throwing antibiotics at all your problems is stupid, and Perdue will never do it.

Perdue Social Profile

perduechicken

Perdue Social Profile

perduechicken

Perdue Social Profile

perduechicken

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Chix Mix

While Perdue’s biggest rival was feeding their chickens animal byproducts and antibiotics in nearly every meal, Perdue doubled-down on their clean, all-vegetarian chicken feed. Enter Chix Mix. Made from 95% of what Perdue’s chickens actually eat, Chix Mix was corn, puffed wheat and edamame…plus a little BBQ seasoning just for humans. It was transparency as a snack.

  • Press
  • Earned Media
  • Packaging
  • Brand Experience
  • Earned Creative
  • Influencer

Chix Mix forced America to ask itself: What’s in my food’s food?

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GONE

In <2 Minutes

100%

Positive Sentiment

1B+

Total Impressions

Content and Social

A social playbook with an evolved tone of voice and a bold look and feel made the chicken look just as good as it tastes. A steady stream of content, social and always-on creative brought the brand to life across multiple platforms.

  • Social Media
  • Content Creation
  • Content Strategy
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Social posts

Whole chicken

Social posts

Social grid

Playbook

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A refreshed approach to social content strategy and creation delivered tastier, more fun mealtime moments to feeds everywhere.

Faux Fireplace Feast

Every December people’s love of watching hours of fake fireplace footage goes up at the same time their chicken purchasing goes down. To assert Perdue into this cultural fire-watching phenomenon, we created hours of gorgeous, crispy rotating chicken, rewarding loyal watchers with a coupon.

  • Earned Media
  • Brand Experience
  • Earned Creative
  • Couponing

Feast your eyes this holiday! And don’t blink or you’ll miss a chance to snag some savings.

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