Furniture is where life happens, but all too often it’s also where regret lingers. We’re out to show how Value City Furniture’s quality is built for it all.
MAKE A QUALITY CHOICE
- Branding & Identity
- Retail
- Creative Campaign
- Influencer
Research from Consumer Affairs shows that positive reviews for major furniture brands have plummeted from 79% in 2011 to just 9% in 2022.
Over the past year, 89% of reviews for furniture companies were rated one star, driven by frustrations with poor quality, mismatched expectations and disappointing experiences. This dissatisfaction echoes across online forums where buyers lament bed frames that broke within months and $1,200 sofa’s that looked perfect in the store but clashed at home.
Backed by a custom arrangement of a Cher classic, Value City Furniture makes a playful plea.
Jenn Tran, former Bachelorette and contestant on “Dancing With The Stars,” who knows a thing or two about high-pressure decisions has teamed up with Value City Furniture to share her takes on quality and what’s worth falling for when it comes to furniture.
For efficiency and cost savings, film and product photography shoots occurred in parallel path. A far cry from standard furniture photography that’s overly staged—product imagery under the brand’s new platform shows how Value City Furniture stands up to impromptu work from home calls, your need for easy-access late-night snacks and getting your best friend through her latest breakup over takeout.