Furniture is where life happens, but all too often it’s also where regret lingers. We’re out to show how Value City Furniture’s quality is built for it all.

MAKE A QUALITY CHOICE

  • Branding & Identity
  • Retail
  • Creative Campaign

Research from Consumer Affairs shows that positive reviews for major furniture brands have plummeted from 79% in 2011 to just 9% in 2022.

Over the past year, 89% of reviews for furniture companies were rated one star, driven by frustrations with poor quality, mismatched expectations and disappointing experiences. This dissatisfaction echoes across online forums where buyers lament bed frames that broke within months and $1,200 sofa’s that looked perfect in the store but clashed at home.

Backed by a custom arrangement of a Cher classic, Value City Furniture makes a playful plea.

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