When you’re the world’s #1 hot sauce, you can get taken for granted. That’s why we’re pressure testing Frank’s “put that s#!t on everything” tagline to keep it saucy with consumers.

FRANK’S FOR ALL

Think Paris Hilton and Jason Kelce have nothing in common? You’d be wrong. Both love a good Buffalo Chicken Dip recipe, and Frank’s is their go-to. Leading up to this year’s Big Game, Paris busted out her MVP food pairings—like waffles, ice cream, caviar and more—inviting fellow consummate entertainers to dial up watch party menus for full-flavored slay. Year two of the “See It, Franks It” sweepstakes put one-of-a-kind bedazzled bottles and even more in cash prizes on the line for die-hard fans willing to show off their sauciest Frank’s combos.

  • Social Media
  • Creative Campaign
  • Earned Creative

Here’s the 2024 throwback with OG partner Jason Kelce. He teamed up with Frank’s on the heels of going super nova for ripping his shirt off to celebrate his brother’s playoff touchdown. And, we’ll be honest, the world needs more shirt-ripping recipes. With foodie sensibilities on par with his athleticism, Jason slathered Frank’s on foods AND beverage brands airing national ads in what was dubbed the “Snack Bowl.”

Concepted in two days with 48 hours to lock in Jason—and two hours to capture and produce all campaign content. How’s that for a Big Game blitz?!

Creativity is off the charts when it comes to food—and since its founding, Frank’s RedHot has committed to being a vessel for people to shake up the flavor combinations of their favorites, even down to how you get the iconic sauce out of the bottle. You tap ketchup. You squeeze mayonnaise. You shake Frank’s RedHot.

So, there’s no better time than early in the year, when people are reflecting on new routines and goals they have, to send out a lively reminder that Frank’s RedHot is there for all of it.

People looking for flavor that packs the same punch as team spirit, for diners looking for some zip and escapism to wrap long days, for a dash of heat while on that vacation you’ve been planning for three years. Frank’s RedHot is for everyone. Well, maybe not infants.

Collectively across social channels, Frank’s RedHot experienced a 9x year-over-year increase in exposure around the Big Game related to organic posts thanks to people and other brands talking about Frank’s. We’re talking from 7.3 million impressions in 2023 to 64 million impressions in 2024.

69%

YoY Sales Increase

5.39B

Media Impressions

~11,000

Sweepstakes Entries

60%

Increase In Email Opt-Ins

100%

Jolt In Branded Searches For “Frank’s Buffalo Chicken Dip”

In the media

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