Bringing heat and flavor to Big Game LVIII with All-Pro center Jason Kelce to prove you really can put that s#!t on everything.


What you’re about to witness took 13 business days from idea to execution, captured in two tight but glorious hours with Jason Kelce, all in an effort to break up the salty-and-sweet lineup slated for a certain sporting event. Jason took us into the kitchen for a lesson in making buffalo chicken dip — and then he made a proclamation readying the masses to watch him get saucy on Frank’s social channels with foods featured in Big Game ads. 25 bottles of Frank’s were used to make the point.

  • Social Media
  • Creative Campaign
  • Earned Creative

Consumers got off the sidelines and joined in the fun with Jason, sharing pics and stories of their favorite foods and Frank’s RedHot combos for a chance to win one of 58 $1,000 prizes.

Collectively across social channels, Frank’s RedHot experienced a 9x year-over-year increase in exposure around the Big Game related to organic posts thanks to people and other brands talking about Frank’s. We’re talking from 7.3 million impressions in 2023 to 64 million impressions in 2024.

By the numbers


Media Impressions


Sweepstakes Entries


Increase in Email List Opt-Ins


Increase in Branded Searches for “Frank’s Buffalo Chicken Dip”