Bringing more emotion to an overly-scientized and fear-based category.
Long Live the Horse
Brand films captured the reciprocity of care between horses and caregivers and highlighted how no one has more heart for horses than Zoetis.
- Brand Strategy
- Branding & Identity
- Social Media
- Creative Campaign
Increase in Aided Awareness
Increase in Purchase Intent
An ownable identity system established a unique space in the Zoetis brand, bringing unity across the entire portfolio.
The annual AAEP convention was a prime opportunity to boldly impress veterinarians and remind them that Zoetis Equine is always by their side.
of Equine Veterinarians Who Visited Zoetis' Landing Page During AAEP Viewed the Entire Page
Total Impressions From March to August 2022
Average Time Spent, Beating Washington Post's Benchmark by 60%
— Jen Grant, Head of Marketing, Zoetis U.S. Equine Division