Making an age-old sport more relevant, exciting and inclusive for new generations of fishers and boaters everywhere.
Find Your Best Self on The Water
Research shows that women who fish have greater grit, perseverance and confidence than women who don't. This anthem inspired more women to catch these unexpected, life-changing benefits.
Off The Hook
A pop-up bait shop by the water brought America's oldest pastime to life in a new, inviting way.
Get on Board
Fishing can feel exclusive and intimidating to starters. This campaign set out to make fishing feel accessible, proving that the water is open to everyone.
- Social Media
An RBFF-branded miniature golf hole on the ABC game show Holey Moley put fishing in the spotlight.
An exclusive line of fresh fishing 'fits was created in partnership with actor King Keraun and Complex magazine to help anglers look fly on the water.
Video Completion Rate
A BuzzFeed partnership led to a content series that took water-weary influencers fishing for the first time.
CTR (4.2x higher than BuzzFeed's benchmark)