Transforming a product-centric power equipment brand into one that connects with consumers both on and off the grass.
Cub Cadet doesn't make machines. They help unlock the possibilities of the outdoor world.
Essence de Lawn
Lawn care is self-care. That's why this aromatic collection of freshly cut grass scents was created and launched when homeowners miss their yards most: in the middle of winter.
Lift in Brand Awareness
Lift in Social/Online Conversations
We turned lawn tractor fans into powerful brand advocates by leveraging language from actual 5-star reviews.
When winter calls for clearing 3x the snow, the job needs 3x the caffeine. Not to mention; a 3X snow blower.
Lift in Brand Mentions
Social Brand Conversations
Steel Press Release
Telling the world about the thickest cutting deck in commercial mowing with the strongest press release in history.
7-Gauge Steel Plates
Cub Cadet certainly set a new standard for traditional, physical press releases.