Transforming a product-centric power equipment brand into one that connects with consumers both on and off the grass.
Unlocking Possible
Cub Cadet doesn‘t make machines. They help unlock the possibilities of the outdoor world.
![Unlocking Possible Badge CM Website 01](https://cmweb.imgix.net/Unlocking-Possible-Badge-CM-Website-01.jpg?ar=1%3A1&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1682126170&w=1024)
Ultimas Shoes
The makers of the ultimate all-around mowing experience just dropped the ultimate footwear to match.
- Content Creation
- Earned Media
- Packaging
![69338 2 Ultima Ultimas Comp r1v1 treatment gray](https://cmweb.imgix.net/69338-2_Ultima-Ultimas-Comp_r1v1_treatment_gray.jpg?ar=1%3A1&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1695948528&w=1024)
![BF1 A5909 HR rt2 HR web 1x1](https://cmweb.imgix.net/Cub-Cadet/BF1A5909_HR_rt2_HR_web_1x1.jpg?ar=1%3A1&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1694122110&w=1024)
430M
Earned Impressions
2.5M
NTWRK Episode Impressions
163%
Increase in Brand Mentions
Essence de Lawn
Lawn care is self-care. That‘s why this aromatic collection of freshly cut grass scents was created and launched when homeowners miss their yards most: in the middle of winter.
![EDL CM WDP Assets 02](https://cmweb.imgix.net/EDL-CM-WDP-Assets-02.jpg?ar=5%3A3&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1680632777&w=1024)
![Shot 07 0852 HR rt4 HR 3840x2560](https://cmweb.imgix.net/Cub-Cadet/Shot_07_0852_HR_rt4_HR_3840x2560.jpg?ar=5%3A3&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1679928311&w=1024)
37.2M
Impressions
20%
Lift in Brand Mentions
93%+
Social Brand Conversations
5-Star Campaign
We turned lawn tractor fans into powerful brand advocates by leveraging language from actual 5-star reviews.
![59327 CC 5 Star Poster Group 01 2048x1152 retina v1](https://cmweb.imgix.net/Cub-Cadet/59327_CC_5Star_Poster_Group_01_2048x1152_retina_v1.jpg?ar=5%3A3&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1679928312&w=1024)
![59327 CC 5 Star Banner 2048x1152 retina v1](https://cmweb.imgix.net/Cub-Cadet/59327_CC_5Star_Banner_2048x1152_retina_v1.jpg?ar=5%3A3&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1679928313&w=1024)
3X Coffee
When winter calls for clearing 3X the snow, the job needs 3X the caffeine. Not to mention a 3X snow blower.
![BF1 A0177 HR rt2 HR small](https://cmweb.imgix.net/Cub-Cadet/BF1A0177_HR_rt2_HR_small.jpg?ar=5%3A3&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1679928309&w=1024)
24M+
Earned Impressions
26%
Lift in Brand Awareness
48%
Lift in Social/Online Conversations
Steel Press Release
Telling the world about the thickest cutting deck in commercial mowing with the strongest press release in history.
![Cub Cadet PROZ Crate ONESHOW](https://cmweb.imgix.net/Cub-Cadet/CubCadet_PROZ_CrateONESHOW.jpg?ar=5%3A3&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1679928307&w=1024)
![Cub Cadet PROZ Close Up ONESHOW](https://cmweb.imgix.net/CubCadet_PROZ_CloseUpONESHOW.jpg?ar=1%3A1&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1680919478&w=1024)
![53 TIHMUY050 Pro Z972 SD Env 03](https://cmweb.imgix.net/53TIHMUY050_ProZ972SD_Env_03.jpg?ar=1%3A1&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1680919477&w=1024)
“Cub Cadet certainly set a new standard for traditional, physical press releases.”
— DevriX
14
Pounds
Triple-
7-Gauge Steel Plates
![Cub Cadet Lawnual Report Portfolio Artboard 02](https://cmweb.imgix.net/Cub-Cadet-Lawnual-Report-Portfolio_Artboard-02.jpg?ar=5%3A3&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1695160352&w=1024)
![Cub Cadet Lawnual Report Portfolio Artboard 09](https://cmweb.imgix.net/Cub-Cadet-Lawnual-Report-Portfolio_Artboard-09.jpg?ar=5%3A3&auto=compress%2Cformat&fit=crop&ixlib=php-3.1.0&v=1695160411&w=1024)