Transforming a product-centric power equipment brand into one that connects with consumers both on and off the grass.

Unlocking Possible

Cub Cadet doesn‘t make machines. They help unlock the possibilities of the outdoor world.

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Ultimas Shoes

The makers of the ultimate all-around mowing experience just dropped the ultimate footwear to match.

  • Content Creation
  • Earned Media
  • Packaging
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Launch video
Behind the design


Earned Impressions


NTWRK Episode Impressions


Increase in Brand Mentions

Essence de Lawn

Lawn care is self-care. That‘s why this aromatic collection of freshly cut grass scents was created and launched when homeowners miss their yards most: in the middle of winter.

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Lift in Brand Mentions


Social Brand Conversations

5-Star Campaign

We turned lawn tractor fans into powerful brand advocates by leveraging language from actual 5-star reviews.

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3X Coffee

When winter calls for clearing 3X the snow, the job needs 3X the caffeine. Not to mention a 3X snow blower.

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Earned Impressions


Lift in Brand Awareness


Lift in Social/Online Conversations

Steel Press Release

Telling the world about the thickest cutting deck in commercial mowing with the strongest press release in history.

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“Cub Cadet certainly set a new standard for traditional, physical press releases.”

— DevriX




7-Gauge Steel Plates

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