MINNEAPOLIS, Feb. 1, 2012 – Mountain Hardwear, a leader in innovative, premium outdoor apparel, equipment and accessories, selected Colle+McVoy as its agency of record to lead its global branding, marketing and communications.

“The Colle+McVoy team showed tremendous drive and tenacity for our business and brought a level of professionalism, strategic thinking and creative bench strength that made us confident in their ability to be our strategic partner,” said Chris Harges, brand director, Mountain Hardwear. “Incredible opportunities exist for Mountain Hardwear, and we’re thrilled to have the agency by our side to help take advantage of them.”

“Mountain Hardwear is a beloved brand with the highest standards in the industry,” said Christine Fruechte, president and CEO, Colle+McVoy. “We are inspired by the entire brand team and look forward to partnering with them to launch the brand revitalization and further expand its global reach.”

Colle+McVoy is known for its expertise in the outdoor/recreation segment and has received recognition for its work in modernizing iconic brands, including Cannondale, Mammoth Mountain, Caribou Coffee, Indian Motorcycle, Land O’Lakes and Schwinn. The agency helps brands rediscover what made them beloved, harness this brand passion and then identify the opportunities that give them a 21st century footing.  

About Mountain Hardwear
Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor. We work with era-defining athletes to develop lightweight, easy-to-use and incredibly well-crafted outdoor clothing and equipment. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 58 countries worldwide. www.mountainhardwear.com

MINNEAPOLIS, Aug. 31, 2011 – Indian® Motorcycle, America’s first motorcycle brand, selected Colle+McVoy to lead its international branding, advertising, creative, design, retail and interactive marketing strategy.

“Colle+McVoy showed incredible passion for Indian Motorcycle and demonstrated prowess in how to evolve this iconic, global brand across a multitude of customer touchpoints,” said Ross Clifford, managing director, Indian Motorcycle. “We are delighted to have such a partner to help develop the brand for sustained growth.”

“Indian Motorcycle not only produces classic motorcycles, it is a symbol of American ingenuity and determination,” said Christine Fruechte, president and CEO, Colle+McVoy. “We are proud to be their partner and eager to leverage this legacy into powerful brand experiences that drive business success.”

Colle+McVoy has received international recognition for its work in modernizing iconic brands, including Caribou Coffee, Cannondale, Land O’Lakes and Schwinn. The agency helps brands find their 21st century footing by rediscovering what made them beloved and then identifying opportunities to harness this passion.