The Goddard School Selects Colle McVoy as Creative Agency Partner

68780 1 CM 2023 Agency Rebrand Headers Goodard

News

2023 April 5

The Goddard School, the nation’s premier early childhood education provider, has selected Colle McVoy to lead strategy and the development of a creative campaign aimed at increasing awareness and consideration with families nationwide.


"Goddard's mission is to make the world a better place through early childhood development. The need for early childhood education has never been greater. We have ambitious plans for the brand, and Colle McVoy is the best strategic creative partner to bring our mission and vision to life in truly unique ways."

— Marcel Nahm, CMO, The Goddard School

“One of the greatest decisions a parent can make is deciding whom to entrust their child to for quality early childhood development,” said Christine Fruechte, CEO, Colle McVoy. “We are excited to share what makes Goddard distinctive so they can serve more families and give parents confidence in their education decision.”

Work for the brand is scheduled to be in market later this year as Goddard looks to provide expanded support to its franchisees nationwide. The Goddard School is the latest addition to the agency’s new business list that includes Haribo, Goodyear, Perdue, Stanley Black & Decker and Whirlpool.

About Goddard Systems, Inc.

Learning for fun. Learning for life.® Children learn best through experience. The Goddard School uses current, academically endorsed methods to ensure that children have fun while learning the skills they need for long-term success in school and in life. The distinctive structure positions schools to support the needs of families and helps ensure that children are known and appreciated for their individual talents and personalities. The Goddard School’s F.L.EX.® Learning Program (Fun Learning Experience) helps children explore and discover their interests in a safe, nurturing environment. And a team of acknowledged experts in various fields of early childhood education guides the course of study. Additionally, this program has earned Cognia Accreditation and Middle States Corporate Accreditation for creating policies, programs and standards that help franchised locations meet high standards in early learning, child development and childcare. The Goddard School serves more than 75,000 students from six weeks to six years old in 37 states and Washington, D.C. To learn more about The Goddard School, please visit GoddardSchool.com.

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