Adweek: Why Retail Media Needs Creators Who Convert
News
2025 May 6
The line between content and commerce is disappearing, and creators are turning attention into transactions. For brands, the challenge isn’t whether to work with influencers, but how to do it in ways that drive measurable results. Colle McVoy President, Obele Brown-West, joined other industry leaders at Possible to discuss the evolving role of influencers.