Thanks to TikTok, Reddit, classified information leaks, lawsuits and a smartphone in every pocket, your supply chain is no longer backstage. Neither is your hiring policy. Or your materials sourcing. Or your markup.

Go down the rabbit hole of TradewarTok and see the discourse and heated debate over whether “made in America” really engenders higher loyalty and purchase intent. This isn’t about nationalism, it’s about narrative—and the battleground is brand.