The End Of Brand Camouflage
News
2025 June 3
Thanks to TikTok, Reddit, classified information leaks, lawsuits and a smartphone in every pocket, your supply chain is no longer backstage. Neither is your hiring policy. Or your materials sourcing. Or your markup.
Go down the rabbit hole of TradewarTok and see the discourse and heated debate over whether “made in America” really engenders higher loyalty and purchase intent. This isn’t about nationalism, it’s about narrative—and the battleground is brand.
Related Articles
-
News
How Colle McVoy won Dairy Queen less than a year after coming in second in its creative review
Read More -
News
La-Z-Boy just rebranded to prove it’s more than your grandma’s recliner
Read More -
News
Vitamix Seeks To Bring Emotional Hook To Its Heritage, Naming Colle McVoy Integrated Creative AOR
Read More