Colle McVoy Creates First-Ever AI-Powered Recliner For Iconic Brand La-Z-Boy

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News

2023 August 14

IMG 2456

La-Z-Boy

IMG 2456

La-Z-Boy

IMG 2456

La-Z-Boy


Influencers created content to draw attention to the contest. For a chance to win a Decliner of their own, consumers submitted the most creative excuses they’ve ever used to protect their JOMO.


By tapping into the JOMO trend and creating an object of desire, La-Z-Boy gained massive attention by placing its ultra-comfortable furniture front and center.

1.1B

Earned media impressions

200%

Increase in web traffic

50%

Sales increase

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