Colle McVoy Creates First-Ever AI-Powered Recliner For Iconic Brand La-Z-Boy
2023 August 14
Influencers created content to draw attention to the contest. For a chance to win a Decliner of their own, consumers submitted the most creative excuses they’ve ever used to protect their JOMO.
By tapping into the JOMO trend and creating an object of desire, La-Z-Boy gained massive attention by placing its ultra-comfortable furniture front and center.
Earned media impressions
Increase in web traffic