Colle McVoy Creates First-Ever AI-Powered Recliner For Iconic Brand La-Z-Boy

News
2023 August 14
La-Z-Boy
La-Z-Boy
La-Z-Boy
Influencers created content to draw attention to the contest. For a chance to win a Decliner of their own, consumers submitted the most creative excuses they’ve ever used to protect their JOMO.
By tapping into the JOMO trend and creating an object of desire, La-Z-Boy gained massive attention by placing its ultra-comfortable furniture front and center.
1.1B
Earned media impressions
200%
Increase in web traffic
50%
Sales increase