Jackson Hole is providing the local hospitality community with a responsible recreation and messaging toolkit, which launched last week. The messaging provides guidelines and talking points as well as pre-written social media captions and assets for the community to use in their marketing. “What we’re trying to do is have that messaging come across in a unified front and that’s a big change for us and something we’re pushing really hard,” said John Bowers, Marketing Manager for Wyoming's Jackson Hole Travel and Tourism Board. “Instead of it just coming from the Visit Jackson Hole channels, it’s going to be coming community-wide to visitors.”