Rebuilding the Invisalign brand into a global leader with an empowering truth: We don’t just move teeth — we move people forward in life.
Made to Move
The Made to Move platform spoke to both Invisalign's pioneering technology and their potential to advance lives.
- Brand Strategy
- Virtual Reality
- Emerging Technology
- Augmented Reality
The Made to Move positioning was brought to life at Invisalign's headquarters, inspiring their teams with the brand purpose.
"Our company, our customers, our patients and our technology. They are all moving forward. Made to Move is what we do, is what we've been doing. It unites our history with our future."
— Joe Hogan, President and CEO, Align Technology
Countries Reached by the Global Platform
Sales Increase in the First 3 Years
Total Shareholder Return
VR Soccer Challenge
The Invisalign VR Soccer Challenge invited teens at the world's largest youth soccer tournament to discover how clear aligners don't stand in the way of helping them reach their goals.