Transforming a product-centric power equipment brand into one that connects with consumers both on and off the grass.
Unlocking Possible
Cub Cadet doesn‘t make machines. They help unlock the possibilities of the outdoor world.
Ultimas Shoes
The makers of the ultimate all-around mowing experience just dropped the ultimate footwear to match.
- Content Creation
- Earned Media
- Packaging
430M
Earned Impressions
2.5M
NTWRK Episode Impressions
163%
Increase in Brand Mentions
Essence de Lawn
Lawn care is self-care. That‘s why this aromatic collection of freshly cut grass scents was created and launched when homeowners miss their yards most: in the middle of winter.
37.2M
Impressions
20%
Lift in Brand Mentions
93%+
Social Brand Conversations
5-Star Campaign
We turned lawn tractor fans into powerful brand advocates by leveraging language from actual 5-star reviews.
3X Coffee
When winter calls for clearing 3X the snow, the job needs 3X the caffeine. Not to mention a 3X snow blower.
24M+
Earned Impressions
26%
Lift in Brand Awareness
48%
Lift in Social/Online Conversations
Steel Press Release
Telling the world about the thickest cutting deck in commercial mowing with the strongest press release in history.
“Cub Cadet certainly set a new standard for traditional, physical press releases.”
— DevriX
14
Pounds
Triple-
7-Gauge Steel Plates
