Making life better for children.

Children’s Health is the eighth-largest pediatric health care provider in the nation and a leading pediatric health care system in North Texas. Children’s Health has experienced significant growth – from one hospital to a system that includes three hospitals and more than 30 locations. North Texans recognize the red balloon logo as a symbol of commitment to patients and to families who trust the care of their kids to Children’s Health. The challenge was to refresh the brand so that Children’s Health is top of mind when parents make health care decisions.

We reintroduced parents to a familiar organization with an idea that celebrates the roller-coaster ride that is childhood. Kids Rule positions Children’s Health as the provider of choice for parents by bringing to life stories that celebrate the essence of being a kid. Kids Rule is inspired by the resiliency and optimism of Children’s Health patients and the true nature of kids. With Kids Rule, the Children’s Health mission to make life better for children continues.