Showing farmers there’s a better, bolder choice when it comes to green machines.

BOLDLY GROWN GOODS

Partnering with award-winning musician Luke Bryan? Bold move. Growing his favorite snack on his farm to share with fans? Even bolder.

  • Press
  • Social Media
  • Content Creation
  • Content Strategy
  • Earned Media
  • Packaging
Two delicious flavors. Two distinct designs.

In the weeks leading up to the launch, Luke Bryan teased fans on social that something #boldlygrown was coming soon.

A custom landing page was created for fans to place their popcorn orders. Once live, supplies sold out in just 20 minutes.

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213M+

Earned Media Impressions

71K+

Website Visits

2,000

Bags Sold Out in Minutes

Press coverage

GROW BOLD

Empowering farmers to buck tradition and choose machines based on performance, not paint color.

  • Brand Strategy
  • Branding & Identity
  • Social Media
  • Print
  • Content Creation
  • Content Strategy
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51%

Growth in Sales

36%

Growth in Awareness

30%

Growth in Market Share

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