Dairy Queen is one of QSR's most iconic brands — beloved, familiar, and often synonymous with treats. But as the category has evolved, competitors have intensified pressure on DQ's share of voice and culture.

When we became creative and social AOR in 2025, we saw an opportunity to reframe DQ as more than a treat destination — it's a food and treat brand capable of showing up across far more occasions than it's currently credited for.

Few brands hold a place in people’s hearts quite like DQ. For decades, it’s been the backdrop for summer memories, after-game celebrations and family road trips—a constant in a world that never stops changing. That emotional connection runs deep because DQ doesn’t just serve treats; it serves up moments that take you back. So when it came time to launch something new, we leaned into exactly what makes DQ so beloved: nostalgia.

The result is the Breakfast Collection—a lineup that reimagines the flavors fans grew up with through the lens of DQ’s most iconic treats. From the Choco Frosted Donut Blizzard to the Fruity Pebbles Shake to the Cinnamon Toast Crunch Dipped Cone, these sweet treats all put a sweet, indulgent spin on beloved breakfast staples.

• Social Media
• Creative Campaign
• Earned Creative

In 2026, we set out to reimagine DQ’s social channel presence. We set upon three key strategic optimizations to fuel the next phase of social growth: telling a consistent story, employing a dynamic platform-specific creative approach and prioritizing the growth platforms our audience is on: TikTok, Reels and Shorts.

• Social Media
• Earned Creative

DQ is partnering with the Savannah Bananas for the 2026 Banana Ball season, bringing together two fan-focused brands for a summer of activations and experiences. To mark the moment, we helped launch a 360 campaign to announce the partnership and the sweet new Savannah Bananas Split Shake.

• Social Media
• Earned Media
• Culture