Celebrating 100 years of innovation with a new blue that sets the global standard for painter's tape performance.
Our Sharpest Lines Yet
ScotchBlue™ Painter's Tape is a trusted name, but some pros and consumers still reach for alternatives. Launching ScotchBlue PROSharp™ Painter's Tape, delivering the sharpest lines in the ScotchBlue™ Painter's Tape portfolio, meant proving that every performance upgrade can make the difference in getting it right the first time.
Painting comes with pressure, because sharp, clean lines are the difference between a job you're proud of and one you want to redo. Through social mining, we uncovered a cultural truth: people chase the perfect tape pull, the hush before the reveal, the breath held, and that spine-tingling ASMR moment when crisp edges appear and the chaos suddenly feels calm.
- Social Media
- Out of Home
- Influencer
- Linear TV
- Multicultural Creative Campaign
At the heart of the campaign: an immersive, all-blue room designed to dramatize the payoff and position the perfect tape pull as the new currency of performance.
We launched a multi-channel campaign designed to reach DIYers, design lovers, and pros alike. Content partnerships with HGTV Magazine and Apartment Therapy brought the product into the heart of trending interior conversations, while takeovers on their digital and social channels extended our reach.
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The campaign shattered sales expectations, prompting expanded support behind ScotchBlue™ PROSharp™ Painter 's Tape.