Celebrating 100 years of innovation with a new blue that sets the global standard for painter's tape performance.
Our Sharpest Lines Yet
ScotchBlue™ Painter's Tape is a trusted name, but some pros still reach for alternatives, and consumers often chase cost-conscious options. Launching ScotchBlue PROSharp™ Painter's Tape, delivering the sharpest lines in the ScotchBlue™ Painter's Tape portfolio, meant proving that the latest performance upgrades make the difference in getting it right the first time. Painting comes with pressure and no one wants to mess up a job. Through social mining, we uncovered a cultural truth: the desire for the perfect tape pull - the reveal of clean, crisp lines with that spine-tingling ASMR moment that signals precision and pride.
- Social Media
- Out of Home
- Influencer
- Linear TV
- Multicultural Creative Campaign
No CGI. No AI. At the heart of the campaign is just an all-blue room designed to dramatize the payoff and position the perfect tape pull as the new currency of performance.
We launched a multi-channel campaign designed to reach DIYers, design lovers, and pros alike. Content partnerships with HGTV Magazine and Apartment Therapy brought the product into the heart of trending interior conversations, while takeovers on their digital and social channels extended our reach.
Scotch
Scotch
Scotch
84%
5-star reviews across major retailers (as of January, 2026).
+350
BPS shift toward premium segment - from 11.9% to 15.4%, reflecting strong consumer trade-up to ScotchBlue™ PROSharp™ Painter's Tape.