USA Swimming Campaign Appears in The Drum, GDUSA & Others

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Communication Arts featured the new poster collection we created for USA Swimming and Swim Today to promote “The Funnest Sport There Is” during the crucial summer season. Appearing online, on social media and in swim clubs and organizations across the country, the posters are part of the Swim Today campaign and feature professional athletes (as a nod to last year’s Olympic campaign) and young kids. As competition for kids’ time continues to increase, the campaign highlights what makes swimming different and encourages kids to join their local swim teams.