May 11, 2018 / Press
A national campaign for Invisalign charmingly focuses on the teen issues moms can fix vs. what they can’t. While moms can fix a torn prom jacket, overdyed hair or kitchen mess, they can’t fix their kids’ teeth. Invisalign treatment is presented as a real, no-nonsense solution to fix teen smiles, such as overcrowding, spacing, overbites and underbites. Featured in The Drum, the campaign is part of the global “Made to Move” campaign, which launched last year. The effort is meant to help mom feel confident that Invisalign works the same as braces on many different types of teen’s teeth cases. And while teens think they are in charge of their orthodontic treatment, moms have the deciding vote.