January 31, 2018 / Press
Explore Minnesota Tourism has taken a cue from pop culture to create an immersive storytelling experience that is both playful and fun, as well as informative, for visitors in town for the Big Game. We helped the state’s tourism promotion office host a dynamic, pop-up experience in downtown Minneapolis called ‘Sota Pop. The temporary installation allows people to journey through a maze of brightly colored, themed rooms with specially designed backdrops that inspire social media selfies. Five main rooms and several smaller scenes were designed by local artists and celebrate the wide variety of destinations, four-season activities and attractions that make Minnesota unique. Read more about ‘Sota Pop in MediaPost and in The Drum.
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