Communication Arts Features Swim Today Posters

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As part of our work with USA Swimming, we launched a new poster collection to promote “The Funnest Sport There Is” during the crucial summer season. Appearing online, on social media and in swim clubs and organizations across the country, the beautifully designed posters are part of the Swim Today campaign and feature professional athletes (as a nod to last year’s Olympic campaign) and young kids. The campaign highlights what makes swimming different and encourages kids to join their local swim teams. Coverage appeared in The DrumGDUSAAdPulpAgencySpy and Mpls Egotist.