January 17, 2017 / Press
Our bold work for client Cub Cadet was covered by Adweek and Adfreak. We helped Cub Cadet launch a new riding lawn mower that has a very distinct point of difference that we needed to uniquely convey. And did we ever!
The new lineup of Cub Cadet PRO Z commercial riding mowers has the only Triple 7-gauge deck on the market, making it the thickest, strongest steel deck in the industry. To get the point across about this seriously strong and durable deck, we built the new product press release out of Triple 7-gauge steel. It weighs in at a whopping 14 lbs. 13 oz. It measures 8 1/2” x 11” and is 5/8” thick. This press release-on-steroids was shipped in a custom crate with a crowbar too.
Read more about it here: http://bit.ly/2feioTo