May 10, 2017 / Press
Our spring campaign for Cub Cadet evolves the brand in a new direction and is centered on a 30-second spot called This is Strongsville. The spot promotes the line of award-winning zero-turn riding lawn mowers by connecting their performance to the deeper reasons why people cut their lawns. This is the first work we’ve created for the brand that takes it in a more consumer-centric, emotional direction. MediaPost covered the campaign here.