Colle McVoy Readies for the Big Game

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Colle McVoy is getting ready for the upcoming Big Game like never before. Besides producing two spots running regionally and several events around town, the award-winning creative agency plans to be the resource for information about the incredible array of marketing activations that will be taking place in the Big Game’s host city from Jan 26 thru Feb 4, 2018. 

“With its Bold North branding, Minnesota may be the first host state to market itself as an experience like no other,” said Mike Caguin, CCO, Colle McVoy. “There are countless cool happenings unfolding over the next week that deserve to be shared and celebrated, much like they are at other high profile events like SXSW.” 

To document the experiences and stories, the agency has assembled an expert team of social media content creators called the Bold North Scene & Heard. The team is planning to be where all the action is, kicking off with the Bold North Zip Line across the Mississippi River on Jan 27th, and share the fun on the following Colle McVoy social media channels:

Twitter - @ColleMcVoy

Instagram - @ColleMcVoy

Facebook –

The team will be using #CMBoldNorth, as well as the Host Committee’s #BoldNorth, so people can track the fun.

Additionally, Colle McVoy has produced two :30 spots for clients Explore Minnesota Tourism and Cenex, the energy brand of CHS. Inc., that will run regionally during the Big Game. The agency is also helping to host several activations. Explore Minnesota Tourism’s ‘Sota Pop pop-up experience in downtown Minneapolis will allow people to journey through a colorful and interactive gallery of scenes that celebrate the wide variety of destinations, activities and attractions that make Minnesota unique. Cenex will host Fulton’s Warming House Powered by Cenex, a 10-day heated pop-up beer garden in partnership with Fulton Brewery. And Jackson Hole Travel & Tourism installed the first-ever “VRnocular” at the MSP Airport (G Concourse) that will feature four 360 videos of Jackson Hole’s most notable destinations.