December 21, 2017 / Press
CNN Money named Invisalign the “Hottest Stock of the Year” for 2017. The influential financial news organization sited: “The shift to clear aligners has powered Align Technology (ALGN), the company behind Invisalign, to a record year. Align's value has nearly tripled, making it the top performer on the S&P 500. It's worth close to $20 billion.”
“Align sales have grown two years in a row, and its last quarter was the best in the company's 20-year history.”
“Align has ramped up advertising spending 60% this year as part of its effort to highlight the product's aesthetic and lifestyle advantages over braces to teens and their parents.” Colle McVoy is the agency of record on this effort and rebuilt the Invisalign brand from the ground up. The Made to Move global campaign transformed the brand with a powerful purpose: helping people find the next amazing versions of themselves.
Learn more about our work with Invisalign here: Invisalign Case Study.
Read the full CNN Money article here.