Campaign for Jackson Hole Promotes Fat Tire Biking

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Jh Stay Wild Bike

A new campaign we created for the Jackson Hole Travel & Tourism Board taps into the growing winter activity of fat tire biking and promotes its potential in and around the Teton Mountains. Featured in MediaPost and The Minneapolis Egotist, the campaign centers around a custom, hand-painted fat tire bike created by award-winning illustrator and Jackson Hole resident Tim Tomkinson. The one-of-a-kind bike, an Otso Voytek™, was illustrated using a paint pen to reflect the wild spirit and environment of Jackson Hole. It first appeared in the December issue of Outside magazine along with sponsored content about fat biking. In addition, a small number of limited-edition bikes will be commercially wrapped in a very similar illustration and used in marketing and promotional efforts.