Adweek Spotlights Jackson Hole VRnoculars

To promote the awe-inspiring natural beauty and exciting experiences of Jackson Hole to Big Game travelers, Colle McVoy created a first-ever "VRnocular" virtual reality experience. While the device looks like an iconic viewfinder on the outside (the kind you find at tourist sites with sweeping vistas, like the Empire State Building), it’s been tricked out on the inside to showcase 360-degree views of Jackson Hole’s natural wonders. The VRnocular is prominently displayed at the MSP Airport (G Concourse) for two weeks when Big Game travelers to Minneapolis can step up to experience the views for free. And, perhaps book their next flight to Jackson Hole.

Read more about Colle McVoy’s VRnoculars on Adweek.