Steve Knapp Discusses Adidas' TV Strategy with Ad Age
May 5, 2017 / Press
Steve Knapp
The CEO of Adidas, Kasper Rorsted, recently announced on CNBC that the company is stepping "away from TV advertising." Adidas certainly has made progressive moves in major areas of its business, especially when it comes to digital. But still, no more Adidas on TV? Our executive director of media, Steve Knapp, discusses on Ad Age how this walkout might happen -- and what marketers can learn from the possibility. Read the full article on Ad Age here:
http://adage.com/article/agency-viewpoint/tv-adidas-fast/308904/