USA Swimming Spot Named Adweek Ad of the Day

To help USA Swimming capture and leverage the excitement generated by the 2016 Rio Olympics, we created a heartwarming and inspiring spot that promotes the funnest sport and gets more kids in the pool. Featuring Olympians Michael Phelps, Ryan Lochte, Missy Franklin and Katie Ledecky, the spot incorporates authentic home video to show kids and their parents that every world class athlete got their start the same way, as regular kids having fun in a pool. Before they were winners, they were all beginners. Adweek made the spot its coveted Ad of the Day: