How Brands Can Manage Uncertainty During COVID-19

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Leading Brands To Their Next – When the Next is Unknown

The last couple of weeks have been unprecedented and we’ve all learned a great deal. In this moment, rife with more questions than answers, one thing is certain – we all need a plan to move forward.

As we’ve been helping our clients think through and navigate the unknown, we’re creating frameworks to help brands manage the uncertainty. Our purpose – as brands, marketers and humans – has never been more important and should define how we act now and will most certainly impact how we recover later. Since generosity of thoughts and learnings is needed now more than ever for industry to recover, we hope the following frameworks prove useful to leaders who need them.

They are available for download below or via Slideshare here.


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