July 8, 2020 / Point of View
The challenges facing brands today are many and brand teams are acting quickly to meet the needs of the moment while planning for the future. To do this, brands need a model for growth that is simple to use and oriented toward action, a model that focuses on uncovering and solving for the right problems, the ones that will have the greatest influence on customers, business and our world.
This Next Model helps brands get to work now in service of building a brighter future for all by elevating purpose, innovation and experience as the three key pillars of brand value beyond communications.
Lean more about the Next Model or download it below.
Point of View
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