Perdue Family Doubles-Down on Their Commitment to No Antibiotics Ever
2023 November 13
Colle McVoy is helping Perdue call out its largest competitor for trying to fix all its problems by throwing antibiotics at them (and hoping consumers don’t notice). Because we think that’s absurd.
Twenty years ago, Perdue set the industry standard by testing, learning and investing in practices to create healthy living environments where chickens don’t need antibiotics. So while its competitor is going back to feeding its chickens antibiotics nearly every day of their lives, we’re helping Perdue reinforce its commitment to feeding its chickens, and American families, clean food. Because antibiotics aren’t the solution. Raising healthy chickens is.