Colle McVoy Helps Perdue Launch a Chicken Feed That’s Good Enough for Humans
Work
2023 November 9
Perdue feeds its chickens food, not antibiotics. In fact, the feed is so good that you can eat it too. To prove it, we partnered with Perdue to create Chix Mix, a limited-edition snack for humans made from 95% of the same ingredients in Perdue’s chicken feed. What you see is what you (and the chickens) eat.
While Perdue‘s largest competitor is going back to feeding its chickens antibiotics nearly every day of their lives, we’re helping Perdue reinforce its commitment to feeding its chickens, and American families, clean food. Chix Mix is made from most of the same 100% vegetarian ingredients that Perdue feeds its chickens — a mix of corn, wheat and soybeans and, of course, no antibiotics ever. Then we added a little extra tasty seasoning just for humans.
Consumers are invited to enter for a chance to win a limited supply of Chix Mix on November 17 at 12:00 p.m. ET.
