Called Do It With CRAFTSMAN, the national campaign uses energetic creative and bold messaging to add swagger to the brand. Two 30-second broadcast TV spots, called Power Tool Ballad and Give it a Kick, show how with a CRAFTSMAN tool in hand, DIYers know they can get the job done — almost as if they have their own house band hyping their every move. The spots feature catchy rock riffs with lyrics that celebrate all types of projects, from trimming the lawn, fixing a leaky john and building a new kitchen add-on. They will run on linear and connected TV, as well as across digital platforms. The campaign is also being supported by paid and organic social media and digital ad buys.

About CRAFTSMAN®
CRAFTSMAN®, a Stanley Black & Decker brand, is an American icon that homeowners, home builders, auto enthusiasts and master mechanics have trusted since 1927 – and today’s CRAFTSMAN® continues that legacy. With a focus on reliable, high-performance tools, storage and equipment, CRAFTSMAN® has revived its long-established pride in superior quality. Now it’s easier than ever to get the tools trusted for generations at more places than ever. For more information visit www.craftsman.com or follow CRAFTSMAN® on Facebook, Instagram and Twitter.