March 17, 2017 / Awards
CM’s public relations partner, Exponent, was honored for work on behalf of USA Swimming at the PR Week Awards.
Exponent took home a PRWeek Award in the Best in Arts, Entertainment, Sports & Media category for its work with Colle+McVoy on the Swim United campaign, which leveraged the summer Olympic games to convince more parents (and kids) to take the plunge and join a swim team. The content-driven campaign featured a video that showcased the 2016 U.S. Olympic Swimming Team’s journey from childhood to Rio, print and digital ads, posters, social media posts, and a personalized swim cap campaign, where influencers like Conan O’Brien donned the USA Swimming cap on air.
“This recognition is a reflection of the innovative thinking and partnership that is valued at Exponent. We are thankful to PRWeek for awarding us with this honor.”
managing director of Exponent