Communication Arts Selects Land O’Lakes Video

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An immersive video Colle McVoy created for Land O’Lakes was selected by Communication Arts for its Design Annual 60 and will appear in the September/October 2019 issue. Recognized in the Motion category of the Food/Drink industry, the video is one of only 132 projects that were selected from 3,663 entries. The 180-degree theater video debuted at The Copernicus Project, a SXSW festival brand activation for Land O’Lakes, and immersed viewers in the story of biodiversity and how the company is helping to shape the future of food. SXSW guests were surrounded by vivid graphics projected on 9-foot-high screens that explained biodiversity’s importance to our food system and the steps humans are taking to protect it. Read more about the winning project here.