July 16, 2021 / Awards
Colle McVoy received a national silver ADDY Award in the 2021 American Advertising Awards, which are the advertising industry's largest and most representative competition recognizing the creative spirit of excellence in the art of advertising. The agency was recognized in the Online/Interactive: Virtual Reality category for the Ultra Duramune Pet Threat project for client partner Elanco Animal Health.
Pet Threat is a fully interactive 8-bit virtual reality game launched at VMX, the world’s leading veterinary conference, to inspire urgency around the spread of two devastating diseases while explaining how Elanco vaccines can help. By having vets play from the perspective of these diseases and taking an active role in infecting dogs, the game educated them on the rapidly changing threat and helped them realize it’s much closer than they think.
About the American Advertising Awards
The American Advertising Awards are the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local American Advertising Federation (AAF) Ad Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. The national judging is held in conjunction with the AAF’s annual national conference, ADMERICA.