Colle McVoy Wins Best of Show for Second Year in a Row at National NAMA Awards

Colle McVoy, for the second year in the row, received Best in Show recognition at the 2019 National Best of NAMA Awards in Kansas City, sponsored by the National Agri-Marketing Association (NAMA). The winning campaign in the Consumer category was The Food Effect for Land O’Lakes, which was designed to initiate conversations about the current challenges facing our food production systems. Last year, the agency and WinField United won Best in Show for the Uncharted Waters campaign.

In addition to Best in Show, Colle McVoy, along with its partner agency Exponent PR, took home 17 first-place awards in multiple categories. Award-winning work included tactics and campaigns for WinField United, Land O’Lakes, CHS and Farm Credit Mid-America:

• Unique Print Advertising: WinField United, “Honest Ag”
• Audiovisual Presentations Directed to Farmers, Growers and Ranchers: WinField United, “Honest Ag Brand Video”
• Brochures, Catalogs, etc. Directed to Dealers, Distributors, Sales Reps or Others Serving Agribusiness (One or More Elements): WinField United, “Honest Ag Launch”
• Corporate Identity: Land O’Lakes, “Feeding Human Progress”
• Events – Customer: Farm Credit Mid-America, “Insights Conference: The Business of Change in Agriculture”
• Company and Association Newsletters – External – Directed to Farmers, Growers and Ranchers: WinField United, “Advising the Modern Farmer With Timely, Personalized Insights: Advisor Newsletter”
• Company or Producer-Funded Advertising Campaign Directed to Consumers: Land O’Lakes, “The Food Effect Experience”
• Social Media Campaign Directed to Consumers: Land O’Lakes, “The Food Effect – National Geographic Social Takeover”

Colle McVoy and Exponent merit awards include:

• Multimedia Campaigns – National: WinField United, “Honest Ag Campaign”
• Brochures, Catalogs, etc. Directed to Dealers, Distributors, Sales Reps or Others Serving Agribusiness (One or More Elements): WinField United, “CROPLAN Seed Guide”
• Overall PR Program – Directed to Farmers, Growers, Ranchers or Others Serving Agribusiness: WinField United, “Redefining Partnership Through Insights-Based PR”
• Media Relations – Ag Media: WinField United, “Tissue Sampling Reveals Nationwide Plant Health Trends”
• Company and Association Magazines – External – Directed to Farm Customers, Prospects or Others Serving Agribusiness: CHS Inc., “C Magazine: Farmer-Owned, Farmer-Powered”
• Internet Website – Directed to Farmers, Ranchers or Growers, and All Others Serving Agribusiness: WinField United, “Answer Tech: Informing Farmer and Retail Audiences on Ag Tech Solutions”
• Company or Producer-Funded PR Campaign Directed to Consumers: WinField United, “The Food Effect: Modern Ag Reimagined”

About NAMA NAMA serves the food and fiber industry, focusing on members’ professional development by providing access to solutions and opportunities in agribusiness. Each year, Best of NAMA honors excellence in agricultural communications. Companies and agencies must first qualify through regional competitions to advance to the national level.