Colle McVoy Wins 2019 Effie Award

Colle McVoy and its client partner Jackson Hole Travel & Tourism Board (JHTTB) took home the Bronze 2019 Effie Award in the Seasonal Marketing category last night at the annual Effie U.S. Awards Gala. The Effies are the preeminent industry award honoring the most effective marketing communications of the year.

Colle McVoy and the JHTTB were recognized for the Stay Wild campaign, which introduced the world to the adventure, authenticity, and rugged beauty of Jackson Hole, Wyoming. The campaign generated a movement that locals could believe in and experience chasers wanted to be a part of. Numerous creative elements invited travelers to escape to Jackson Hole by combining the spirit of preservation and culture into a call to action to keep Jackson Hole raw, rugged and wild. See more about the full campaign here.

About the Effie Awards
The Effies, known by advertisers and agencies globally as the pre-eminent award in the industry, recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effies and the Positive Change Effies; regional programs in Asia-Pacific, Europe, the Middle East/North Africa and Latin America; and more than 45 national Effie programs. For more details, visit www.effie.org.