February 1, 2019 / Awards
Colle McVoy received the 2018 Creative Media Award in the VR/AR category for its groundbreaking VRnoculars for Jackson Hole Travel & Tourism Board. Adweek has called VRnoculars, “…one of the more fun, intuitive and arguably scalable advertising applications of VR headsets.”
Colle McVoy created the first-ever "VRnocular" virtual reality experience to promote the awe-inspiring natural beauty and exciting experiences of Jackson Hole to Big Game travelers in 2018. While the device looked like an iconic viewfinder on the outside, it was tricked out on the inside to showcase 360-degree views of Jackson Hole’s natural wonders. The VRnocular was prominently displayed at the MSP Airport for six weeks when Big Game travelers to Minneapolis stepped up to experience the views for free.
The agency and its client partners were also recognized as finalists in the following categories:
Print (magazines and newspapers) – Canine Q for Elanco/Galliprant
Research/Consumer Insights – Nexcare+ESPN X Games: Research Drives Media Creativity for 3M/Nexcare
About the Creative Media Awards
Produced and hosted by MediaPost Communications, the Creative Media Awards is the only awards program that honors the media industry. The Creative Media Awards express our belief that media — the process of buying, planning and strategy — is every bit as creative as depicting storyboards for a print or TV ad campaign. For more information, visit here.