June 18, 2018 / Awards
Colle McVoy has been shortlisted in 2018 Cannes Lions International Festival of Creativity. The agency’s Own the Cone campaign created for Elanco is shortlisted in the 2018 Pharma Lions in the regulated Brand Experience & Activation category. The Pharma Lions celebrate creative communications from pharmaceutical clients and services surrounding this highly-regulated industry.
Own the Cone was developed to promote Onsior®, a postoperative pain medication committed to helping veterinarians get patients home to recover as quickly as possible. Realizing cone compliance often creates a barrier to a smooth recovery process, the effort turned the dreaded cone of shame into an uplifting brand experience by encouraging veterinarians and pet owners to look at surgical recovery in a new way at a time when they may be feeling sad knowing their pet just went through surgery. Read more about the award-winning Own the Cone campaign here.
About Cannes Lions The Cannes Lions International Festival of Creativity has been recognizing the best in communications since 1954. It has grown to become the world's biggest celebration of creativity in communications, with more than 35,000 entries from all over the world and more than 12,000 delegates from 94 countries in attendance each year. For more details, visit www.canneslions.com.