Colle McVoy Honored at 2020 National NAMA Awards

Colle McVoy received six first-place and nine merit awards at the 2020 National Best of NAMA Awards, which are sponsored by the National Agri-Marketing Association (NAMA) and honor excellence in agricultural communications. Numerous awards were won in partnership with Exponent PR, Colle McVoy’s public relations agency.

The agency’s first-place award-winning work for WinField United and Land O’Lakes includes:

• Bot Shot Final Four Challenge — Company or Producer-Funded Advertising Campaign Directed to Consumers
• Shifting Long-Held Consumer Beliefs With The Copernicus Project — Company or Producer-Funded PR Campaign
• Digging Into Dicamba Dismay — Public Affairs/Issues Management Program
• Advising the Modern Farmer With Timely, Personalized Insights — Company and Association Newsletters — External (Farmers, Growers and Ranchers)
• Providing Expert Insights to Retail Audiences — Company and Association Newsletters — External (Dealers, Distributors, Sales Reps)
• 2019 Nutrient Trend Report Weekly In-Season Emails — Company Publications — Internal

The agency’s merit award-winning work includes:

• Digital Seed Guide — Other Non-Smartphone Digital Media
• The Future of Food Takes Center Stage at SXSW — Company or Producer-Funded PR Campaign Element
• Equipping Applicators to Control Dicamba Drift — Persuasive Writing
• Insights That Matter, Brought to Farmers’ Living Rooms — Audio/Video Broadcast News
• Keeping It Local Campaign — Multimedia Campaigns — Local
• Ag Tech Retailer Kit — Multimedia Campaigns — National
• Worn-Out Waterways — News or Feature Article — Trade Media
• CHS Purpose and Values Event — Events — Internal
• C Magazine: "C" Is for Creating Connections — Company and Association Magazines — External — Directed to Farm Customers, Prospects or Others Serving Agribusiness

About NAMA

NAMA serves the food and fiber industry, focusing on members’ professional development by providing access to solutions and opportunities in agribusiness. Each year, Best of NAMA honors excellence in agricultural communications. Companies and agencies must first qualify through regional competitions to advance to the national level.