Colle McVoy and Exponent Win Big at NAMA Awards

Colle McVoy and Exponent PR received two Best of Show awards and Grand Champion recognitions at the 2018 National Best of NAMA Awards in Kansas City, Mo., sponsored by the National Agri-Marketing Association (NAMA). The partner agencies also took home 18 first-place awards in multiple categories, more than any other agency team. Award-winning work included tactics and campaigns for WinField United, Forage Genetics International, CHS, DuPont Crop Protection and Farm Credit Mid-America.

Colle McVoy won Grand Champion and Best of Show for campaigns directed to consumers for the Uncharted Waters initiative created for WinField United to help raise awareness about the importance of clean water in food production. Exponent took Best of Show in public relations for its WinField United campaign called Getting Hyper-Connected, which used digital media to trigger sales conversations.

Colle McVoy and Exponent first-place clients and categories included:

• Company or Producer-Funded Advertising Campaign Directed to Consumers: WinField United, “Uncharted Waters”
• Social Media Campaign Directed to Consumers: WinField United, “Uncharted Waters National Ag Day Social Takeover”
• Overall PR Program – Directed to Farmers, Growers, Ranchers or Others Serving Agribusiness: WinField United, “Getting Hyper-Connected”
• News or Feature Article: WinField United, “Getting More Crop Per Drop of Water”
• News Release – Ag Media: WinField United, “Reporting the News From Underground: WinField United Releases Plant Heath Findings”
• Company and Association Newsletters – External – Directed to Dealers, Distributors, Sales Reps or Veterinarians: WinField United, “Cutting Through the Clutter: The Expertise E-Newsletter”
• Internal Website – Directed to Farmers, Ranchers or Growers and All Others Serving Agribusiness: WinField United, “The Ag Tech Ace of Spades”
• Blogs: WinField United, “Boots on the Ground = Timely Insights From Field to Farmer”
• Audiovisual Presentations Directed to Farmers, Growers and Ranchers: WinField United, “The Data Difference Video”
• Direct Mail – Directed to Farmers, Growers and Ranchers – Flat: WinField United, “The Right Tools”
• Direct Mail – Directed to Farmers, Growers and Ranchers – Three Dimensional: WinField United, “Ascend: Lift Off”
• Multimedia Campaigns – Regional: WinField United, “Plant Nutrition Dig Deeper Campaign: Power Plant”
• Other Non-Smartphone Digital Media: Forage Genetics International, “The Alexa Retail Experience”
• Point-of-Purchase Materials: Forage Genetics International, “Trait Talk: Retail Seller Kit”
• Audiovisual Presentations Directed to Dealers, Distributors, Sales Reps or Others Serving Agribusiness: Forage Genetics International, “The Great Trait Video”
• Single-Page Ads: Forage Genetics International, “Room for More”
• Advertorials: Forage Genetics International, “The Great Trait”
• Company and Association Newsletters – External – Directed to Farmers, Growers and Ranchers: Farm Credit Mid-America, “Farm Credit Monthly: Ag Finance in Your Inbox”

Colle McVoy and Exponent merit clients and categories include:

• Website Directed to Consumers: WinField United, “Uncharted Waters”
• Social Media Campaign Directed to Consumers: WinField United, “Helping Consumers Catch the Wave of Progress in Water Conservation”
• Less-Than-Page Ads, Single or Series: WinField United, “Power Plant”
• Company and Association Magazines – External – Directed to Farm Customers, Prospects or Others Serving Agribusiness: CHS Inc., “C Magazine: ‘C’ the Value of Cooperatives”
• Company and Association Newsletters – External – Directed to Dealers, Distributors, Sales Reps or Veterinarians: DuPont Crop Protection, “Insights and Information for Southern Consultants and Retailers”

NAMA serves the food and fiber industry, focusing on members’ professional development by providing access to solutions and opportunities in agribusiness. Each year, Best of NAMA honors excellence in agricultural communications. Companies and agencies must first qualify through regional competitions to advance to the national level.